Web design rates - Changing the Look of Your Blog CHAPTER 1
Changing the Look of Your Blog CHAPTER 1 6 This chapter is about the reader s view of your blog. It is about what your visitors see and how they interact with your blog. That interaction, or experience, is important in ensuring your visitors get the most from your site. If the experience is positive they find what they want, and they can interact easily and successfully then they will want to come back. A good design will drive that experience. It is also about the aesthetic experience, too. The look of your blog, especially the first page, must either fit the users expectations or surprise them in a positive, pleasing way. If you and your community are discussing fan fiction for a Gothic TV horror show, they want a dark, slightly sinister, experience. If you are all about craft fun for preschool children, you ll want to present a bright, airy, fun face to your readers (but not childish, since the parents are your audience). The face of your blog its outward appearance is provided by the theme in use on your blog. In this chapter, you ll learn how to activate themes in WordPress, find and install new themes, and modify themes. But first, let s start with the purpose of your theme. Using Themes to Communicate with Your Audience How do we communicate? Let me answer that question with another question. Have you ever had a phone conversation with a person speaking in a monotone voice? If so, you ll understand that it s not very engaging. You might have even found yourself overemphasizing your own parts of the dialogue just to compensate! Compare this situation to a face-to-face discussion with multiple participants. You may have witnessed first hand the complex body language taking place throughout the conversation as people start to use their hands to convey emphasis, or move their body between passive and aggressive stances depending on their activity in the group. Now consider a lecture given by a speaker at a conference. A good presentation is enhanced by visuals, moving parts, and engaging with the audience. It s as if the speaker understands the audience.
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