Photoshop web design - 504 CHAPTER 18 MAINTAINING YOUR BLOG Figure
504 CHAPTER 18 MAINTAINING YOUR BLOG Figure 18-13. The LinkChecker in progress Keeping Your Content Fresh Along with search engines such as Google ranking fresh content highly, your readers will come to expect that every time they come back to visit, they will have something new to read. You can take several steps to help keep your content fresh. Adding New Posts Regularly One of the important things you can do to keep your community active is to add new posts regularly. Try to get into the habit of posting regularly. It often doesn t matter how often you post, as long as it is on a regular basis. If you can update once a week, or perhaps every four days, that sets a good pace. Resist the temptation to post as often as possible. At first, you will probably be able to sustain that pace, but as soon as it becomes too much work and it will unless it is your full- time job you will start skipping days. As soon as you do that, you start to disappoint your readers, who will have come to expect very frequent new posts. If you think of a lot of things to say ahead of schedule, save them in draft form for the time when you don t have anything new to say. If you are stuck for something new to say, it is worth checking that your static pages are still up-to-date. For example, does the About page still
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