Business web site - CHAPTER 14 INSTALLING AND CONFIGURING WORDPRESS 395
CHAPTER 14 INSTALLING AND CONFIGURING WORDPRESS 395 Figure 14-12. Sample notification e-mail Avoiding Comment Spam Comment spam refers to comments that are made on your blog by comment spammers for the purpose of promoting their commercial sites. They usually have one of two purposes in mind, sometimes both: They want to get links to their sites in as many places as possible in the hope that a lot of people will click the link. They want to gain higher placing in search-engine rankings by being linked to from as many places as possible. The commercial sites the spammers link to are usually online casinos, drug-selling sites, or porn sites. Quite often, the comments link to sites that don t appear to be commercial sites, but rather seem to be offering useful information about their subject. Don t be fooled. The idea is that you and search engines won t penalize these sites because they appear to be innocent. Often, the comments with links to these sites seem innocuous, something like, This is my first visit to your site. I thought it was great. The spammers hope that the links to these sites will remain in place and gain various advantages, particularly with search engines. At some point in the future, they will switch on the commercial pages, either as links within the text to the commercial sites or by replacing the page with a commercial one. WordPress includes several measures to combat and thwart the spammers. These are available through the comment settings on the Discussion Options page (see Figure 14-11).
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