Archive for January, 2008

CHAPTER 16 CHANGING THE LOOK OF YOUR (Web space)

Thursday, January 31st, 2008

CHAPTER 16 CHANGING THE LOOK OF YOUR BLOG 437 A small selection of themes is highlighted at http://wordpress.org/extend/themes/. A large collection of themes is available at Alex King s WordPress Themes Competition site (http://www.alexking.org/index.php?content=software/wordpress/themes.php). That competition is over now, but all of the entries are still available for viewing and downloading. In all, currently more than 300 themes are available for download from these sites. Most of them are free to use with no restrictions. Some might require a link back to the designer of the theme. Also, a number of designers will sell you a WordPress theme or design one to your exact specifications for a fee, of course. Quite a variety of different styles are available: common two-column layouts with a wide main column for posts and a second narrower column for lists, links, and so on; several three- column themes; some four-columns ones; and a small number of themes with more unusual shapes. The appearance of all these themes covers a wide range from business-like to just plain weird! I mentioned earlier that you should style your site to suit the main subject of your blog. Consider the theme shown in Figure 16-4, which is a Franz Ferdinand theme from Francey (http://francey.org/linkware/15/), a talented young college student who produces web designs for fun. This is a dark theme in a style suited to a music fan site. Figure 16-4. Dark of the Matinee theme by Francey
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Web site translator - 436 CHAPTER 16 CHANGING THE LOOK OF

Wednesday, January 30th, 2008

436 CHAPTER 16 CHANGING THE LOOK OF YOUR BLOG To select one of your installed themes, log in to the administration pages and click Presentation. You will be presented with the theme selection page, as shown in Figure 16-3. This page shows you all the installed themes and highlights the currently active theme. Click the Select button of the theme that you wish to use, and then click View site at the top of the page. Try that now to switch to the Classic theme, and you will see your blog content s presentation change (see Figure 16-2). Figure 16-3. Selecting a theme You can see how easy it is to completely change the style of your blog. Both of the built-in themes include a variety of information in their sidebars, such as lists of categories, links to archives, meta-information, and so on. Adding New WordPress Themes Adding themes to your WordPress installation is easy. You just download a theme and install it. After the theme is installed, it will be listed on the Themes tab of the Presentation page, where you can activate it, as described in the previous section. Finding Themes You can find lists of WordPress themes many places, including the following sites: The most comprehensive list at the time of writing is on WordPress Codex at http://codex.wordpress.org/Using_Themes/Theme_List.
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CHAPTER 16 CHANGING (Ipower web hosting) THE LOOK OF YOUR

Tuesday, January 29th, 2008

CHAPTER 16 CHANGING THE LOOK OF YOUR BLOG 435 Figure 16-1. WordPress Default theme Figure 16-2. WordPress Classic theme
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434 CHAPTER 16 CHANGING THE LOOK OF (Web hosting comparison)

Monday, January 28th, 2008

434 CHAPTER 16 CHANGING THE LOOK OF YOUR BLOG Note Andrew Chak, in his book Submit Now: Designing Persuasive Websites (New Riders Press, 2002) defined visitors to web sites in three different ways of moving around the site. Wanderers encounter the site with no real purpose in mind, looking for something to catch their attention. Finders are looking for something specific or help to find it, even though they don t know exactly what they want. Learners are looking for some information to learn something new. When visitors come to your site, it needs to communicate in more than text alone. Word- Press doesn t hinder you in your quest to communicate with visitors. It enables you to configure your blog to add images, define an organization, and use a style for each page consistently if the whole site maintains a single theme or idea, or individually if each page has a theme of its own. A simple example is to define each category to have unique colors and images while maintaining a consistent arrangement on each page. In this chapter, I ll show you how to use WordPress themes to have your blog s appearance achieve this communication with your audience. A WordPress theme is like a template. WordPress inserts the posts you write, the comments your readers leave, the links you create, and other information into the page dynamically. Themes consist of a number of PHP files and a style sheet. Before going any further, let me assure you that you do not need to understand the internals of how a theme works or how it s managed by WordPress to use it. Adopting a theme can be as simple as uploading it to your blog and enabling it in the Themes tab of the Presentation page. On the other hand, if you want to start investigating a theme with the intention of learning from it or modifying it, you can do that, too. I will show you how to do that later in this chapter, in the Modifying an Existing Theme section. Selecting an Installed Theme WordPress comes with two built-in themes. The Default theme, based on Michael Heilemann s Kubrick theme, is shown in Figure 16-1. It is a fixed-width layout centered in the browser window. The other built-in theme is the WordPress Classic theme produced by Dave Shea for WordPress 1.2, shown in Figure 16-2. This is a flexible theme that stretches to fill the width of the browser.
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Web design rates - Changing the Look of Your Blog CHAPTER 1

Sunday, January 27th, 2008

Changing the Look of Your Blog CHAPTER 1 6 This chapter is about the reader s view of your blog. It is about what your visitors see and how they interact with your blog. That interaction, or experience, is important in ensuring your visitors get the most from your site. If the experience is positive they find what they want, and they can interact easily and successfully then they will want to come back. A good design will drive that experience. It is also about the aesthetic experience, too. The look of your blog, especially the first page, must either fit the users expectations or surprise them in a positive, pleasing way. If you and your community are discussing fan fiction for a Gothic TV horror show, they want a dark, slightly sinister, experience. If you are all about craft fun for preschool children, you ll want to present a bright, airy, fun face to your readers (but not childish, since the parents are your audience). The face of your blog its outward appearance is provided by the theme in use on your blog. In this chapter, you ll learn how to activate themes in WordPress, find and install new themes, and modify themes. But first, let s start with the purpose of your theme. Using Themes to Communicate with Your Audience How do we communicate? Let me answer that question with another question. Have you ever had a phone conversation with a person speaking in a monotone voice? If so, you ll understand that it s not very engaging. You might have even found yourself overemphasizing your own parts of the dialogue just to compensate! Compare this situation to a face-to-face discussion with multiple participants. You may have witnessed first hand the complex body language taking place throughout the conversation as people start to use their hands to convey emphasis, or move their body between passive and aggressive stances depending on their activity in the group. Now consider a lecture given by a speaker at a conference. A good presentation is enhanced by visuals, moving parts, and engaging with the audience. It s as if the speaker understands the audience.
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Apache web server tutorial - CHAPTER 15 STARTING TO BLOG AND BUILDING

Sunday, January 27th, 2008

CHAPTER 15 STARTING TO BLOG AND BUILDING YOUR COMMUNITY 431 Use a different tag for each page. Structure each page using correct HTML markup (such as<br /> <h1>,<br /> <h2>, and so on) and write keywords into those tags. Write keywords closer to the start of the page. WordPress is designed to help you achieve the goal of following these guidelines, but what it can t help you with is choosing the keywords and writing compelling posts that someone seeing your web site in a search engine results list would be interested in reading. Write knowledgeably about your subject in a natural and interesting way. Otherwise, visitors may be able to find you with a search engine, but then see that you don t have anything interesting to say. Providing the content is up to you! Summary This chapter showed you how to write posts using WordPress s basic tools, as well as how to use advanced editing to fine-tune individual posts. You also learned how to add images to your posts, enable multiple trusted content authors to provide a collaborative effort in generating a more rewarding reading experience, create WordPress pages, and improve your site s search engine visibility. Along the way, you installed two plug-ins to ease administration and enhance the richness of your content. The next chapter covers the exciting topic of themes what they are and how to install a ready-made theme. Better still, I ll show you how to modify a theme to suit your blog and offer a unique personalized touch. <br />We would like to recommend you tested and proved <a href="http://jboss.premiumwebsitehosting.net">virtual web hosting</a> services, which you will surely find to be of great quality. </p> </div> <p class="postmetadata">Posted in <a href="http://mysql5.premiumwebsitehosting.net/category/mysql5/" title="View all posts in MySQL5" rel="category tag">MySQL5</a> | <a href="http://mysql5.premiumwebsitehosting.net/mysql5/apache-web-server-tutorial-chapter-15-starting-to-blog-and-building/#respond" title="Comment on Apache web server tutorial - CHAPTER 15 STARTING TO BLOG AND BUILDING">No Comments »</a></p> </div> <div class="post"> <h3 id="post-351"><a href="http://mysql5.premiumwebsitehosting.net/mysql5/430-chapter-15-web-hosting-ecommerce-starting-to-blog-and/" rel="bookmark" title="Permanent Link to 430 CHAPTER 15 (Web hosting ecommerce) STARTING TO BLOG AND">430 CHAPTER 15 (Web hosting ecommerce) STARTING TO BLOG AND</a></h3> <small>Saturday, January 26th, 2008</small> <div class="entry"> <p>430 CHAPTER 15 STARTING TO BLOG AND BUILDING YOUR COMMUNITY If your site isn t ordered chronologically and has a flat structure, then a permalink struc ture of /archives/%postname% might be more appropriate, but be sure to keep the post titles unique! These features rely on using Apache as your web server and having a feature of Apache called mod_rewrite enabled on your site. If you don t have mod_rewrite or Apache, you can put a filename in the URL, like this: /index.php/%year%/%monthnum%/%day%/%postname%/ and it will still work under some circumstances. You can also set up a prefix for your category links; /topic/ is a reasonable alternative. Figure 15-26 shows some examples of the type of URIs you can generate. Figure 15-26. Search-engine-friendly URIs Contributing to Your Site s Search Engine Ranking The things you can do to help your search engine rankings are all about the content. The best and most important advice I can give you is to write well. By sticking to your subject and writing relatively short or medium-length articles that stay on topic, written in the language the community uses, you will not only keep your readers interested, but you also will gain ranking for the very keywords your readers will use in their searches. Still you should bear in mind what measures are important to the search engines: Keyword density refers to the ratio of keywords to all text on a page. A high density would indicate the bad practice of keyword stuffing is being employed. Keyword proximity refers to how close keywords are to each other. If they are too close, that would again suggest keyword stuffing is being employed. Keyword prominence refers to how close keywords are to the start of the page, indicating a measure of the keyword s importance. Inbound links are links pointing to the page from an external web site, indicating a measure of the page s popularity. Each search engine has its own recipe for what its administrators believe is the right mix ture of the keyword and link measures. However, here are a few simple guidelines that will help you with all search engine ranking algorithms: Write keywords into the <title> tag. Move keywords to the start of the <title>tag. <br />We recommend you use <a href="http://j2ee.premiumwebsitehosting.net">shared web hosting</a> services, because many users agree that it is cheap, reliable and customer-satisfying webhost. </p> </div> <p class="postmetadata">Posted in <a href="http://mysql5.premiumwebsitehosting.net/category/mysql5/" title="View all posts in MySQL5" rel="category tag">MySQL5</a> | <a href="http://mysql5.premiumwebsitehosting.net/mysql5/430-chapter-15-web-hosting-ecommerce-starting-to-blog-and/#respond" title="Comment on 430 CHAPTER 15 (Web hosting ecommerce) STARTING TO BLOG AND">No Comments »</a></p> </div> <div class="post"> <h3 id="post-350"><a href="http://mysql5.premiumwebsitehosting.net/mysql5/chapter-15-starting-to-blog-and-building-yahoo-web-space/" rel="bookmark" title="Permanent Link to CHAPTER 15 STARTING TO BLOG AND BUILDING (Yahoo web space)">CHAPTER 15 STARTING TO BLOG AND BUILDING (Yahoo web space)</a></h3> <small>Friday, January 25th, 2008</small> <div class="entry"> <p>CHAPTER 15 STARTING TO BLOG AND BUILDING YOUR COMMUNITY 429 pages. This is almost like giving your posts a second chance at being listed. The search engine sees a condensed view of your posts in each category. Generating Search-Engine-Friendly Permalinks WordPress allows you to generate permalinks (permanent URIs) on your blog, which appear as though each of your posts is an individual static page on your site, rather than the dynamic output of a database-driven web site. Instead of a URI to one of your stories looking like http:// example.com/?p=29, WordPress can use something like this link: http://example.com/card-games/how-to-win-at-poker/ Because this type of URI is already loaded with your keywords, it has an immediate advantage over the ?p=29version. It also is more readable to your human visitors. It s easier for them to remember the link or to read it out over the phone. To configure the structure of your permalink, from the administration pages, click Options, then Permalinks. The Edit Permalink Structure page allows you to configure the structure of your permalink URIs, as shown in Figure 15-25. Figure 15-25. Editing your permalink structure Choose a permalink structure that you feel comfortable with and that fits your blog. The suggestions made by WordPress work well, especially the following structure: /%year%/%monthnum%/%day%/%postname%/ If your site has mostly chronological entries, this format makes lots of sense. As a bonus, these URLs truncate, too, which means that someone visiting a URL containing just the year and month will receive all posts for that month. <br />In case you need quality webspace to host and run your web applications, try our <a href="http://j2ee.a1websitehosting.net">personal web hosting</a> services. </p> </div> <p class="postmetadata">Posted in <a href="http://mysql5.premiumwebsitehosting.net/category/mysql5/" title="View all posts in MySQL5" rel="category tag">MySQL5</a> | <a href="http://mysql5.premiumwebsitehosting.net/mysql5/chapter-15-starting-to-blog-and-building-yahoo-web-space/#respond" title="Comment on CHAPTER 15 STARTING TO BLOG AND BUILDING (Yahoo web space)">No Comments »</a></p> </div> <div class="post"> <h3 id="post-349"><a href="http://mysql5.premiumwebsitehosting.net/mysql5/428-chapter-15-starting-to-blog-and-free-web-hosting-music/" rel="bookmark" title="Permanent Link to 428 CHAPTER 15 STARTING TO BLOG AND (Free web hosting music)">428 CHAPTER 15 STARTING TO BLOG AND (Free web hosting music)</a></h3> <small>Thursday, January 24th, 2008</small> <div class="entry"> <p>428 CHAPTER 15 STARTING TO BLOG AND BUILDING YOUR COMMUNITY The special RSS tag you inserted into the page contents was interpreted by the plug-in. The plug-in fetched the RSS feed from the URI you supplied and turned it into a bunch of HTML list items. The plug-in also saved the result in the wpcontent/rssCachefolder you created earlier. It will use the saved result for a configurable amount of time before checking for new content from the feed. Without the cache, it would fetch the RSS feed every single time your page is requested. You would soon find yourself banned from the site if you did that. Used appropriately, the RSS Link List plug-in could enhance your blog. Perhaps it could be used in a page describing other sources of information on your subject. Whenever people visit that page, they will see the latest news from those sources included right on the page. In the next chapter, I ll show you how to add an external RSS feed to the template of a theme. Improving Your Site s Search Engine Visibility An important way to get more visitors to your site and help build your community is to have good search engine visibility. WordPress is great for natural search engine visibility, and by that I mean the real search results that appear below and to the left of the paid-for-inclusion ads in Google and other popular search engines. Getting search engine optimization for free right out of the box is a great bonus when you re trying to build an online community. Getting good search engine ranking that is, getting your site higher up in the search results when people look for web sites on your subject is essential to guiding visitors to your site. WordPress helps you get good search engine ranking in a number of ways: by constructing structured, semantic, standards-compliant HTML; by providing multiple views of your content; and by creating search-engine-friendly permalinks. But that s not all there is to improving search engine visibility for your site. There are also a number of things that you can do with your content to help your site get good search engine ranking. Providing Semantic, Standards-Compliant Content Out of the box, WordPress gives you a semantic, standards-compliant web site. The search engines love this because it makes their job easier. When search engines send their spiders and crawlers out into the Internet, they often encounter barriers to navigating a site: JavaScript links, Flash content, and so on. WordPress blogs don t have these barriers to navigation. Furthermore, when the search engines analyze the content of the pages they have gathered to identify the keywords and the keyword density, and determine the ranking of your pages for those keywords, WordPress makes it easy for them. WordPress uses the name of your blog in <title> and<br /> <h1> tags on each page. For category pages, the <title> also contains the category name, and for individual post pages, the post title is also in there. This common sense approach to structuring a web site achieves search engine optimization by publishing unique page <title> tags, and by giving meaning and importance to keywords. Presenting Multiple Views When the search engine crawls through your category pages, it gets the excerpt from your posts, rather than the full content. If you have provided brief summaries of your posts for the excerpts, as I mentioned earlier in this chapter, this gives a high keyword density on your <br />Searching for affordable and proven webhost to host and run your servlet applications? Go to <a href="http://linux.a1websitehosting.net">Linux Web Hosting</a> services and you will find it. </p> </div> <p class="postmetadata">Posted in <a href="http://mysql5.premiumwebsitehosting.net/category/mysql5/" title="View all posts in MySQL5" rel="category tag">MySQL5</a> | <a href="http://mysql5.premiumwebsitehosting.net/mysql5/428-chapter-15-starting-to-blog-and-free-web-hosting-music/#respond" title="Comment on 428 CHAPTER 15 STARTING TO BLOG AND (Free web hosting music)">No Comments »</a></p> </div> <div class="post"> <h3 id="post-348"><a href="http://mysql5.premiumwebsitehosting.net/mysql5/chapter-15-starting-to-blog-web-design-careers-and-building/" rel="bookmark" title="Permanent Link to CHAPTER 15 STARTING TO BLOG (Web design careers) AND BUILDING">CHAPTER 15 STARTING TO BLOG (Web design careers) AND BUILDING</a></h3> <small>Wednesday, January 23rd, 2008</small> <div class="entry"> <p>CHAPTER 15 STARTING TO BLOG AND BUILDING YOUR COMMUNITY 427 Figure 15-23. Page Management page Figure 15-24. A page with a live RSS feed <br />If you are in need for chaep and reliable webhost to host your website, our recommendation is <a href="http://coldfusion.javaservletwebsitehosting.com">http web server</a> services. </p> </div> <p class="postmetadata">Posted in <a href="http://mysql5.premiumwebsitehosting.net/category/mysql5/" title="View all posts in MySQL5" rel="category tag">MySQL5</a> | <a href="http://mysql5.premiumwebsitehosting.net/mysql5/chapter-15-starting-to-blog-web-design-careers-and-building/#respond" title="Comment on CHAPTER 15 STARTING TO BLOG (Web design careers) AND BUILDING">No Comments »</a></p> </div> <div class="navigation"> <div class="alignleft"><a href="http://mysql5.premiumwebsitehosting.net/2008/01/page/2/">« Previous Entries</a></div> <div class="alignright"></div> </div> </div> <div id="sidebar"> <ul> <li> <form method="get" id="searchform" action="http://mysql5.premiumwebsitehosting.net/"> <div><input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form> </li> <!-- Author information is disabled per default. 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